Wednesday, February 17, 2010

Moving On With A Vision

I have sold the Roska Advertising and Marketing Agencies (Roska Direct, Roska Healthcare and Roska Digital) to a partner of many years.
I leave behind a staff of some of the best advertising and marketing experts in the business and I have no doubt that the team will continue to grow the organization’s reputation for excellence.

I have always been a firm believer in hiring people that are better than me at what they do (many of my friends would say that has never been difficult for me). I then made sure to hang onto a majority control of the company so those brilliant hires could not throw me out on the sidewalk. I was successful, so successful in fact that I put myself out of a job and now it’s time to move on.

I’m starting a new company called “Roska Ideas”. Its focus will be eCommerce, with a centralized platform and multiple retail websites. I'm in the process of locating new offices and doing all the many things setting up a new business requires.

I'm looking forward to sharing the next adventure with you.

It's amazing what can happen in your life if you have a vision and stay focused. When things get tough, some people will cut and run. Others realize that it's the time to refocus on their vision, make the necessary adjustments and move forward. One thing I can promise you is that tough times will eventually turn into good times and vice versa. It's your vision that will get you through the bad and into the good.

Here's an interesting story on how to hang in there.

When I was 18 I loaded everything I owned into a beat-up old car and drove to the turnpike entrance in Scranton, PA. I had $35 in my pocket. I got out of the car in front of the turnpike booth and flipped a quarter; heads New York, tails Philadelphia. I had never been to either city and did not know anybody in either one.

Tails it was.

I drove into Philly and not knowing any better, parked my car in an underground parking lot and got a tiny room with a cot at the YMCA. After 3 days I ran out of money and talked the parking lot owner into letting me sleep in my car.

A couple of more days went by looking for work and not eating. On Sunday I found a newspaper in the trash and there was a help wanted ad for a company looking for door to door salesmen. What caught my eye in the ad was “Interviews Monday morning, coffee and doughnuts.”

COFFEE AND DOUGHNUTS!!

The next morning I was sitting on the front step of the company when the manager arrived. He had two boxes of doughnuts under his arm. He unlocked the door and I followed him into the reception area where he set the doughnuts down and said, “Make yourself comfortable, I’m going to go make some coffee and then I’ll be right back.”
When he returned, one of the boxes of doughnuts was empty.

I got the job.
Jon